41 Madison Ave., New York City
hello@theheresguild.com
Retailer Portal

Crafting an Artisan Legacy in Modern Retail

The Hērēs Guild is a one-of-kind boutique brand management agency.
Permanent NYC Showroom
41 MADISON AVENUE

35+ years of merchandising & retail expertise

Preserving Craftsmanship.
Embracing Innovation.
Cultivating Market Success.

With decades of experience in launching and scaling brands, we’ve developed strategies that others often try to imitate but can never quite replicate. The Hērēs Guild enables us to expand our influence, ensuring that our brand partners benefit from a tailored, hands-on approach that respects the uniqueness of each brand. Unlike today’s models, our approach is broad and collaborative, bringing together diverse expertise to offer something truly unmatched in the industry.

— Liz Fodera and Peter Themistocles, Co-founders

41 MADISON AVENUE

Year Round Showroom Display

We offer unmatched convenience for premier retailers. Showcase your products in an environment designed for significant connections, where your brand, heritage, and collection are not only displayed but also brought to life. Our tailored approach ensures that every connection leaves a lasting impression, transforming curiosity into loyalty.

visited by
1,200+ top retailers
annually from across the country
home to over
100+ leading
home brands

Artisan Excellence

For us, it’s all about our collaboration with heritage brands—from established multigenerational icons to modern brands committed to preserving time-honored crafts. Our mission is to celebrate and safeguard these traditions, drawing inspiration from the past, resonating with the present, and ensuring their legacy endures for future generations.

Interested in carrying or featuring our brands? View brand stories, catalogs, image galleries and more.

Testimonials

Hērēs’ approach is fresh, relevant, and driven, and their 360-degree vision is reaffirming. Liz and Peter, are two of the most talented, bright, and dynamic retail professionals in the sector. With a natural ability to cut through to the core of individual business needs, they steer brands to exceed their goals and build strategic, long-term brand presence with authenticity.

Marissa McMahon,
Chief Commercial Officer, Kutnia

It has been a real pleasure working with Liz and Peter. They have a deep knowledge of the US retail market and understand the needs of European companies. Very easy to work with!

Luca Prandelli,
Managing Partner, Mepra

Working with Peter and Liz is a pleasure. Their creativity and professionalism make our collaboration seamless and highly productive. Highly recommend their exceptional skills!

Miguel Casal,
Founder & CEO, Costa Nova

Collaborating with The Hērēs Guild feels like working with a dedicated ally. They consistently offer wise, thoughtful ideas aimed at building our brand in the U.S., with the same dedication and love for traditional Spanish Craftsmanship as we do.

Maria Estrada,
CEO & Creative Director, Casa Maricruz

As a collaborative extension to our internal team, The Hērēs Guild is dedicated to driving results and creating value, while delighting customers as passionate brand advocates. Their innovative approach balances data, market insights, merchandising expertise and deep sector experience.

Warwick Blunt,
CEO, Cedar Brands

Our collaboration with THG has enabled us to break in to the US market with such ease. Working with them is an absolute joy and their knowledge is invaluable.

Ruth Roberts,
Owner, Quail Ceramics

News & press

Connect With Our Team

Brands

Gain access to the world’s largest housewares market

Partner with a team that’s with you every step of the way.
Retailers

Interested in carrying or featuring our brands?

Request access to brand stories,
catalogs, image galleries and more.
Press & general info

Have a question or need assistance?

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