41 Madison Ave., New York City
hello@theheresguild.com
Retailer Portal

Tailored Growth:
Every Step of the Way

Whether you’re entering the U.S. market or evolving an existing presence, we offer strategic support tailored to your needs. Our approach is built on a customizable framework, allowing you to engage with the areas of support that make the most sense for your business—whether that’s DTC expansion, account development, business strategy, or access to our permanent showroom. Every engagement is designed to meet you where you are and help you build from there.

Rooted in Your Identity. Guided by Our Expertise.

Grounded in what makes your brand distinct, we clarify positioning, surface opportunity, and define a path to meaningful growth—rooted in identity, built for relevance.

We Are Merchants

Shaping the future of retail through data-backed assortment strategy.

We Are Curators

Identifying opportunities and partners that elevate your brand.

We Are Architects

Designing flexible go-to-market strategies built to scale.

We Are Narrators

Crafting narratives that inspire, educate, and convert.

Aligned to your vision. Structured for Growth.

Generating revenue across retail and D2C through strategic partnerships, product development and optimization, high-impact placements, and integrated messaging—designed to drive visibility, engagement, and conversion.

Optimize Current Catalog

We maximize your assortment through pricing optimization, positioning, and strategic messaging.

Develop New Products

We excel at creating demand, guiding innovation, and leading successful launches.

Reach New Customers

We tailor pitches and partnerships to expand your reach.

Maximize Current Partnerships

We cultivate trusted relationships with key players to drive growth.

Educate, Educate, Educate

We transform complex market insights into digestible strategies that deliver measurable results.

Positioned with Purpose. Shaped to Endure.

We work with you to create customized go-to-market strategies.
Where creative expression meets operational rigor, and qualitative insight is grounded in data-driven strategy. From concept to rollout, we guide each phase with purpose—capturing opportunity while mindfully managing risk. The result is a tailored go-to-market philosophy that reflects your goals, capacity, and constraints—positioning your brand to thrive on your terms.

From Strategy to Story. Crafted to Connect.

Translating brand strategy into a creative framework that resonates across audiences and touchpoints. We help shape the visual and verbal direction—collaborating with in-house or freelance teams to ensure cohesion, clarity, and commercial viability across B2B, B2C, organic, and paid channels.

Narrative as Strategy. Connection as Value.

We craft layered narratives that elevate brand and product—designed to connect meaningfully across audiences and moments. Each piece contributes to a broader story, aligning messaging with creative production from the start. The result: stronger equity, deeper connection, higher conversion—and a more efficient path to launch.

Proven Through Experience. Trusted to Deliver.

Supporting both sell-in and sell-through with a retailer’s perspective and a long view on partnership. We understand that success doesn’t stop at the order—it’s measured by the purchase, and the re-purchase. With 35+ years as industry leaders, we bring the trust, language, and strategies buyers recognize—delivered through tailored merchandising, marketing, education, and planning. Every account is approached uniquely, through close alignment with buyer priorities and brand intent.

When you partner with The Hērēs Guild, our expertise enables retailers to thrive—driving success for your brand.

Our immersive experience is centered around our NYC-based showroom, where retailers can explore your collection firsthand and interact with your products in person, at their convenience.

With over 35 years of omni-channel expertise, The Hērēs Guild drives revenue and engagement by helping retailers optimize assortments and increase brand orders, fueling your business growth.

With deep local roots and recognized expertise in the market, we create genuine human connections that make collaboration both efficient and effective. Our insights ensure your brand resonates personally and powerfully within the local market.

We simplify product selection with curated assortments designed for each retailer’s unique needs. Our personalized strategies drive growth and foster lasting loyalty with every retail partner.

Our exclusive supply chain solution provides cost efficiencies to the retailer and streamlines their back off processes.

Defined with Intention. Designed to Convert.

Direct To Consumer (D2C) plays a vital role in an omnichannel ecosystem—done well, it lifts your B2B business, builds brand equity, and fosters lasting loyalty. We help define the role of your D2C presence, whether optimizing an existing site, transitioning to a new platform, or collaborating with internal teams and agency partners to shape something new. We bring structure to campaign planning and develop tailored acquisition and retention strategies—ensuring consistency across B2B and B2C while creating a distinct, compelling experience for the D2C customer.

A Permanent Home.
A Prestigious Address.
A Shared Spotlight.

A year-round space designed to bring your brand to life—offering buyers, press, and partners an opportunity to experience your products in person. We tailor each presentation to your assortment and goals, creating moments that drive connection, deepen engagement, and support seasonal and evergreen storytelling within a commercial context.

Surrounded by best-in-class brands, your presence is always on—and always aligned with what and where the market looks to next.

  • Visited by 1,200 top retailers from across the country annually

  • Home to over 100+ leading home brands

Built to Simplify. Powered to Scale.

A hybrid fulfillment model built for flexibility, transparency, and control. Our centrally located warehouse supports storage, logistics, and day-to-day operations—including invoicing, compliance, and customer service—freeing your team to focus on growth. Designed to serve both emerging and established brands, it offers a turnkey solution that balances efficiency with long-term brand integrity.

Importing

Domestic Fulfillment

Domestic Logistics

Admin & Finance

41 Madison Ave, 15th Floor
New York, NY 10010
hello@theheresguild.com

© 2025 The Hērēs Guild